4Your Biz: Your Local Business Community

Business Tips
8/7/2009

Psst! Want the secrets to getting people to respond to your business messages? Here they are.

Debunking Great Myths of Selling Part I
8/11/2009

Selling is hard enough, but we make it much harder by believing sales myths. Here are a few sales ideas I’ve heard expressed many times. I’d argue each is a dangerous myth that you should avoid.

Debunking Great Myths of Selling Part II
8/11/2009

Don't believe everything you hear about selling. Selling is not a rare gift bestowed upon a select few. Selling is critical to every businessperson's success. Here are three more "truths" about selling that are not true.

Debunking Great Myths of Selling Part III
8/11/2009

Do watch out for these myths. Live by the sales truths that really are truths, like this one from Zig Ziglar, “You can have everything in life you want if you will just help enough other people get what they want.”

Deep six all clichés
10/1/2009

In business writing, you don't want to drone. You want to buzz. Avoiding cliches like the plague helps.

The ABCs of Business Writing
2/12/2010

Here's a run through the alphabet that calls out the essentials of effective business communication.

Yes, You Can Be A Thought Leader
4/8/2010

Thought leaders earn more business because they tend to be trusted and have credibility. Here's how you can become one.